Built for range.
Because small teams need someone who can move between them.
Three practices, one operator. Pick a lane to see the work.
Marketing
I taught a computer to sound like my CEO.
Founders don't have time to post three times a week. They do have twenty minutes to talk. So I interviewed our CEO every week, recorded it, and used those recordings to create a writing skill that sounds like him.
I built a dashboard!
I built an internal dashboard to track company goals and content performance across LinkedIn, X, Instagram, TikTok and YouTube — so we could stop guessing which posts were working and start repeating the ones that did. Nobody owned reporting, so I did.
Ideated, filmed, edited, posted. Repeat.
Every clip here is mine end to end — the idea, the shoot, the cut, the caption, the posting schedule. Swipe through.
When the story needed more than thirty seconds
Following the team through a day of program work.
A lighthearted original, starring Multifactor's CTO.
A heartfelt customer story, told B2B-style.
We put $1M on a Times Square billboard and told the internet to take it
The best way to prove a security company is secure is to stop saying it and let people try. So we opened our company bank account — a real million dollars — to anyone who wanted it, put it on a billboard in Times Square, and dared the internet to break in.
I produced the launch video, ran point with PR, and managed the campaign live.
Multifactor acquired Keypo. I made the announcement.
An acquisition is a story a company only gets to tell once, and the telling is the whole thing — get it wrong and a genuine milestone reads like a press release nobody asked for.
I produced the launch video end to end: concept, script, shoot, edit, and the rollout across every channel we had.
Operations
Everything unowned rolled downhill to me
Multifactor went from one person to seven in six months. Somebody had to find them, interview them, and onboard them. There was no playbook to inherit, which was convenient, because I was going to rewrite it anyway.
The culture interview
I designed and ran the culture interview every single hire went through — founding engineers, a designer, a VP of Engineering. Technical skill was somebody else's round. Mine was the one that asked whether you'd notice a problem nobody assigned you, and whether you'd still be pleasant about it at 11pm.
The Hertz activation
Early in a Chief Scientist search, I built an evening for forty Hertz Foundation fellows — doctoral researchers in applied science and engineering, and exactly the community we needed to be visible in.
I designed it around hacking stations — WiFi, lock picking, social engineering — each releasing a clue toward one mystery no individual could solve. The structure forced collaboration between the fellows and our engineers: the point of the night, disguised as the fun part.
Concept, budget, vendor sourcing, the Hertz relationship, run-of-show, puzzle design, and live social coverage.
Team building, on a seed budget
A startup asks people to go all in — long hours, real risk, most of their week. I always thought that came with an obligation on the other side: if this is where people spend their life, it should be somewhere worth spending it.
So I designed the office from an empty box — layout, furniture, all of it. Then I filled it with reasons to be there: VR tournaments, movie nights, an arcade, recurring events across the Multifactor and Koyal teams. People came back. Voluntarily. Repeatedly.
That's the only metric that matters here. Anyone can put an event on a calendar.
Design
Apps, toys, and a lot of Figma
Four projects where the brief was roughly one sentence long and everything after that was mine to decide.
Nani App
Menstrual health tracking, gamified. A Berkeley team project where I led UX/UI on my own — flows, screens, the lot.
Tutus Collectibles
Brand and visual identity for a collectibles label.
Beni Blocks
Full brand identity and visual design for an independent toy brand.
Graphics & guidelines
Assorted Figma work — event graphics, merch, and the internal brand guidelines at Making Waves Academy.
Hi, I'm
Leslie.
I grew up in the Bay making things nobody asked for — drawings, videos, playlists with far too much thought behind them. One of those videos, cut on a whim for a Berkeley Lab contest, somehow won my whole school a trip to the lab.
I've been doing a version of that ever since: making something because it seemed worth making, and finding out later that it mattered. Somewhere along the way this became a job. It still feels like the same thing I was doing at sixteen.
Outside of work I'm camping, reading, drawing, or watching a comedy for the fourth time.